The conventional Arrival Day message seeks to glorify the East Indians’ arrival in Guyana and to celebrate the achievements and contributions of the East Indians in and towards Guyana. There is absolutely nothing wrong with that. But under the peaceful waters of cultural pride rages a deadly current of racism that few like to acknowledge. It is this unseen aspect of racial pride – the disunity created by unity – that Dr. Josh Kanhai seeks to address in his non-conventional Arrival Day Message.